Our Story
Crafting exceptional shopping experiences since 2024
Who We Are
Welcome to AURA ATTIRE, where quality meets convenience. We started as a small store in Calicut and have grown into a trusted online destination for womens fashion, and lifestyle products.
Our journey began in 2024 when our founder, Shahana Annassery, recognized the need for a shopping platform that combines high-quality products with exceptional customer service. What started as a passion project has evolved into a thriving e-commerce business serving customers.
At AURA ATTIRE, we believe shopping should be enjoyable, easy, and personalized. We handpick every item in our collection to ensure they meet our standards for quality, style, and value.

Our Mission
Our mission is to provide customers with a seamless shopping experience that combines high-quality products, competitive prices, and exceptional service.
We strive to:
- Curate collections that inspire and delight
- Build lasting relationships with our customers
- Support ethical manufacturing practices
- Minimize our environmental footprint
- Create a positive impact in the communities we serve
Our Vision
We envision a world where online shopping is not just a transaction but an experience that adds value to people's lives. We aim to be the preferred destination for customers seeking quality products and personalized service.
Looking ahead, we plan to expand our product range, enhance our technological capabilities, and strengthen our commitment to sustainability. Our goal is to set new standards in e-commerce by combining innovation with a deep understanding of customer needs.
Our Values
Quality
We never compromise on the quality of our products and services. Every item in our collection undergoes rigorous quality checks.
Customer First
Our customers are at the heart of everything we do. We continuously listen and adapt to meet their evolving needs.
Sustainability
We are committed to reducing our environmental impact through sustainable practices in sourcing, packaging, and operations.
Meet Our Team

Shahana Annassery
Founder & CEO

Arshina Aslam
Operations Director

Hari
Creative Director

Shadhin
Tech Lead
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